… are special moments that do not pretend – but simply happen. Moments that remain in the memory, which move you and make something extraordinary out of the supposedly ordinary. Inspired by the Xperia X series from Sony, photographer Simon Lohmeyer, actor Jimi Blue Ochsenknecht, blogger Masha Sedgwick and designer Lili Radu captured their own personal X-moment. The resulting pictures are now available as a limited edition printed t-shirts, 10 pieces per design, as well as the Xperia Design Theme.